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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Global Leadership Summit takes a look at Higher Education in the South African context
2012-07-10

Since 1994 South Africa has achieved a lot in making higher education accessible to South Africans, but challenges still face us daily.

This was the message of a lecture by Dr Lis Lange, Senior Director at the Directorate for Institutional Research and Academic Planning (DIRAP) today at the Global Leadership Summit at the University of the Free State (UFS).

Dr Lange’s lecture focused on the Higher Education and Leadership for Change in South Africa.

In her lecture Dr Lange said in 1994 about 525 000 students, of which 47% were white students, enrolled in South African universities. White youth participation in South Africa was also far higher at 70% comparing to the 9% participation by African youth.

Dr Lange found that eighteen years into democracy, about 900 000 students enrol in South African universities of which the majority is African students. The number of female students also increased greatly.

“In general, youth participation in South Africa remains low. This is still more prevalent among African youth. We also experience a high drop-out rate in South African institutions of higher education.”

Dr Lange delivered this lecture on Monday as part of a series of conversations taking place at the UFS during the Global Leadership Summit. About 160 student and staff delegates are attending this summit and will take part in various critical dialogues. 

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