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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

University hosts International Feminist Journal of Politics first annual conference
2012-07-31

The university will host the first annual international conference organised by the prestigious international journal International Feminist Journal of Politics.

The conference will take place from 2 to 4 August 2012 on the Bloemfontein Campus and will coincide with national women’s month celebrations. The theme of the conference is “Leaving the Camp – Gender Analysis across Real and Perceived Divides”. Several leading scholars will participate in the proceedings.

Inderpal Grewal, Professor of Women’s, Gender and Sexuality Studies at Yale University in the United States and author of Transnational America: Feminisms, Diasporas, Neoliberalisms will deliver the keynote lecture entitled “Outsourcing Patriarchy: Media, Violence and Transnational Feminisms”.

Prof. André Keet, Director of the International Institute for Studies in Race, Reconciliation and Social Justice will deliver a keynote address at the Women’s Day Dinner on 2 August 2012. The topic will be "Clean shaven Marx [s]? Rights, Necromancy and Conceptions of Feminist Justice".

In addition, Prof. Amanda Gouws, Professor in the Department of Political Science at Stellenbosch University and also newly appointed Commissioner in the Commission for Gender Equality, will facilitate a feminist methodology workshop on “Working across Disciplinary and Professional Borders”.

The International Feminist journal of Politics offers a unique cross-cultural and international forum to foster debate and dialogue at the intersection of international relations, politics and women’s studies. Developed by a team of leading feminist scholars, this journal brings together some of the most influential figures in the field to build a global critical community of writers and readers.

The lecture by Inderpal Grewal takes place in the Business School Auditorium from 10:45-12:00 on 3 August. The lecture is open to the public, but please take note that space is limited.

For further information, please contact Prof. Heidi Hudson at hudsonh@ufs.ac.za  or visit http://ifjp.z2a.co.za.

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