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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Kovsies goes green
2012-08-22

The university will soon be hosting its first Green Festival that will focus on protecting and sustaining natural resources for current and future generations.

The aim of this festival is to demonstrate to students, learners and the broader community that any act, no matter how small, makes a difference and that each individual must play his or her role in creating a sustainable environment and caring for the earth.

Busi Madikizela, SRC member: Student Development and Environmental Affairs, said, “We have a moral obligation to do this as it not only teaches our students about sustainable living, but also sets an example for the communities that the university forms part of and serves.”

The festival takes place on Saturday, 8 September 2012 and will be filled with fun and games.

The university has invited Grade 9 to 11 learners from 41 schools around Bloemfontein to participate in cleaning up the city. The learners and Kovsie students will clean the streets around the Bloemfontein campus. The clean-up teams will meet on the campus in the vicinity of Mooimeisiesfontein, whereafter the rubbish collected will be sorted and taken to the Rat Race recycling company.

Other activities for the day include a Green Quiz that will help educate learners and students about green issues. Coca Cola will sponsor the prizes for the festival, as well as the food and drinks for all the learners invited to the festival. The learners will visits 20 stalls and exhibitions of sustainable green materials and organic food on the Red Square. Documentary movies with green themes on environmental issues will be screened.

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the university, has urged everyone to participate in the Green Festival.

For more information contact Busi at 072 485 6796 or 051 401 9101.

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