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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Archbishop Emeritus Desmond Tutu visiting the UFS once again

2012-07-13

Archbishop Emeritus Desmond Tutu
13 July 2012

The University of the Free State (UFS) will once again be honoured by the presence of Archbishop Emeritus Desmond Tutu on Wednesday 18 July 2012.

Dr Tutu will be speaking at our Bloemfontein Campus for the first session of a two-day “In Conversation With …”event that is part of the Global Leadership Summit currently being held on the campus.

This sessions starts at 09:30 at the Centenary Complex. The media is invited to attend this session.

Dr Tutu will be in dialogue with Prof. Mark Solms, Head of the Department of Psychology at the University of Cape Town and owner of the Solms-Delta Wine Estate in Franschhoek.

The theme for this conversation, facilitated by Prof. Pumla Gobodo-Madikizela, will be “Living Reconciliation: Winds of Change in Franschhoek and Transformation at Solms-Delta Wine Estate”. This is based on the transformation introduced by Solms on his farm in the Franschhoek Valley.

Prof. Gobodo-Madikizela is a Senior Research Professor on trauma, forgiveness and reconciliation at the UFS.

As owner of Solms-Delta Wine Estate in Franschhoek, Prof. Solms led an initiative to transform the lives of farm workers on the estate through the Wijn de Caab Trust. This initiative was extended to empower the wider community of farm dwellers when Prof. Solms co-founded the Delta Trust and the Franschhoek Valley Transformation Charter. This organisation aims to break trans-generational cycles of social division and inequality in the valley.

The dialogue with Dr Tutu will highlight the significance of these initiatives as examples of deepening the link between socially responsive scholarship, commitment to social justice and responsible citizenship in contemporary South Africa.

Last year, the UFS awarded Dr Tutu an honorary doctorate in Theology, marking a milestone in the history of the university.

At 12:30, Dr Tutu will visit the Red Square in front of the UFS Main Building, where he will join in the fundraising festivities for the university’s official Nelson Mandela Day event and deliver a short address.

Schools in the vicinity, UFS staff and students and the public are invited to take part in the R5 coin laying ceremony in front of the Main Building.

The money collected at this event will be used to benefit the No Student Hungry (NSH) campaign as well as Bloemfontein Child Welfare.

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