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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS confers honorary doctorate on one of the world’s foremost academics
2012-11-26

Prof. Martha Nussbaum
Photo: Supplied
26 November 2012

The University of the Free State (UFS) will confer three honorary doctorates at the Summer graduation ceremony on 6 December 2012. One of the world’s foremost philosophers is among those to be honoured. Prof. Martha Nussbaum, described by The New York Times as “one of the most prominent female philosophers in America”, will be honoured with a D.Litt. degree in the Faculty of Humanities. Judge F.D.J. Brand, a former Constitutional Court judge, and Prof. Otto Walter Prozesky, one of the country’s foremost medical researchers, will also receive honorary doctorates.

Prof. Nussbaum, who has honorary doctorates from 40 colleges and universities in America, Canada, Asia and Europe, is recognised for her intellectual and public contribution to human development. She is the Ernst Freund Distinguished Service Professor of Law and Ethics at the University of Chicago and an active member of the American Philosophy Association. Prof. Nussbaum is well-known and respected as a public intellectual and is considered to be one of the most prominent philosophers in the world.

Prof. Prozesky is to be honoured for the important role that he played in the field of medical research, especially as the President of the Medical Research Council and as researcher/educator in the field of virology and HIV/Aids. He is to receive an honorary degree in Medicine in the Faculty of Health Sciences.

Judge Brand, Extraordinary Professor in Private Law in the Faculty of Law at the UFS, is to receive a Doctor Legum degree in recognition of his considerable contribution to the legal science. More than 120 of his judgments are reported in South African legal reports. A review of recent South African legal journals (over the past five years) shows that reference is made to his judgments in at least 30 articles and case discussions.

The Summer graduation ceremony will be held in the Callie Human Centre on the Bloemfontein Campus and will take place in two ceremonies. At 10:15, master’s degrees and doctorates will be awarded, and at 15:15 qualifications will be awarded in a combined graduation ceremony of the Faculty of Health Sciences and the School of Open Learning.

  • Prof. Martha Nussbaum will lead a conversation with members of the public and the campus community on 7 December 2012. On 8 December 2012, she is the main speaker at the UFS’s conference on “Engaging the Other: Empathy and Breaking Transgenerational Cycles of Repetition” on the Bloemfontein Campus.

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