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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Strong support for march against gender violence
2013-02-27

 

A huge group of students, led by the Student Representative Council, took part in the "Enough is Enough: Are you man Enough?" march on the Bloemfontein Campus.
Photo: Johan Roux
25 February 2013

   YouTube Video: "Enough is Enough" Harlem shake

   YouTube Video: "Enough is Enough" protest

Enough is enough. The UFS took a vocal and visual stand against gender violence and rape with a march joining the national protest movement. With banners reading: ‘No to rape,’ ‘Stop sexual terrorism’ and ‘Enough is enough’, hundreds of Kovsie men and women took part in the Enough is Enough: Are you man Enough march held on the Bloemfontein Campus. Led by Mr Rudi Buys, Dean of Student Affairs, staff and students, mostly men, told the world what they think about the scourge of violence and rape in the country.

Addressing protestors, Prof Jonathan Jansen, Vice-Chancellor and Rector, highlighted shocking rape statistics, saying that it is dangerous to be a woman these days with a woman raped every minute somewhere in the country. “Women can hardly breathe without being worried.Culture has deceived our young men. The country is experiencing a tragic time. We need to raise our children, mostly boys, to respect women from an early age. They must also learn how to deal with their emotions – boys must learn how to cry.”

Joining Prof Jansen on stage was the Student Representative Council (SRC) presidents of three universities in South Africa – William Clayton from the UFS, Horne Hallendorff from the University of Cape Town and Clinton du Preez from Stellenbosch University. “Enough is indeed enough and men should take their role seriously to ensure that we say NO to gender violence and rape against women,” Clinton told protestors.

At the request of the Dean of Student Affairs, all the men that were present kneeled as a sign of apology of the selfish acts of men against women.

The university will continue the fight against gender violence with a series of dialogues creating awareness, but also facilitating broader understanding of gender violence.

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