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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Prof Britz heading to Yale
2013-04-22

 

Prof Dolf Britz
Photo: Supplied
22 April 2013

Prof Dolf Britz has been awarded the honour of an appointment at Yale Divinity School (YDS) at Yale University in New Haven, Connecticut, in the United States. Starting in August 2013, Prof Britz will be involved in research initiatives and the teaching of post-graduate seminars at the university, which was founded in 1701.
The appointment is the natural progression of a collaboration agreement between the University of the Free State (UFS) and Yale University which dates back to 2009 with the formation of the Jonathan Edwards Centre Africa. The strategic partnership focuses on increasing African access to quality education and is geared towards empowering new-generation African leaders in academic and faith-based organisations with primary scholarly resources, research, education and publication.
Prof Britz’s appointment is equally exciting to the respective faculties involved at the UFS and Yale.
“We are most grateful that the generous support by the University of the Free States makes it possible for Prof Britz to be with us in this capacity,” said Prof Carolyn Sharp, Interim Associate Dean of Academic Affairs at YDS.

Prof Adriaan Neele, the Director of the Jonathan Edwards Center at Yale and extraordinary professor at the UFS, thinks Prof Britz’s appointment can be just as beneficial to YDS students.

“Prof Britz’s keen insight in historical primary sources will be very beneficial to Yale’s students and the faculty. His appointment demonstrates the strategic nature of the academic relationship between the UFS and Yale,” he said.

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