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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Information day about crop production

2005-10-27

The Department of Soil, Crop en Climate Sciences at the University of the Free State (UFS) presented an information day about crop production at the Kenilworth experimental farm outside Bloemfontein.

Various research projects that are currently conducted at the farm were introduced and explained to guests. The day was attended by representatives from the Agricultural Research Council (ARC), Department of Agriculture, Omnia, Pannar, Senwes, Griekwaland Wes Koöp (GWK) and farmers from the commercial and developing agricultural sectors.

The experimental farm is mainly used for the training of graduate and post graduate students and for contract research. There are currently 2 Ph D's, 2 Master's studies and 1 research project for the Water Research Council (WRC) conducted at the farm.

The facility is equipped with a centre pivot irrigation system, lysimeter complex for the insitu studying of plant-soil water relations and an automatic weather station.

In his welcoming speech Prof Herman van Schalkwyk, Dean of the Faculty of Natural and Agricultural Sciences at the UFS said that in the past couple of years agricultural research in South Africa has deteriorated. He said that the Faculty wants to commit itself to uplift and advance research by means of the experimental farm. The Department of Soil, Crop en Climate Sciences aims to present regular sessions like this one at the experimental farm.

Photo: Stephen Collett

From left:
Prof Herman van Schalkwyk (Dean: Faculty of Natural and Agricultural Sciences at the UFS), Ms Keletso Seetseng (Master's student in Agriculture at the UFS), Dr Ezekiel Moraka (Vice-Rector: Student Affairs at the UFS) and Dr Leon van Rensburg (from the UFS Department of Soil, Crop en Climate Sciences). Me Seetseng works on two Canola field experiments and manages 216 plots of these experiments.

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