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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

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The lecture was held in partnership with the diverse churches, the youth, the house of traditional leadership. The theme was Love for Humanity.

In his special message to the gathered religious leaders, students and staff, Apostle Saki Thapong, challenged all in attendance to “look for your own miracles within yourself.”

“We need a generation of miracles and not a generation of people running after miracles”, said Apostle Thapong.

“Allow your miracle to manifest itself within you and never look at your own miracle through your own time, but through God's time and purpose”, Pastor Thapong said.

In focusing on the choice of the theme, Vice-Rector: External Affairs, Dr Choice Makhetha, said that the theme was very important to all stakeholders who needed to pledge their commitment to building a community of people who care deeply about the safety of its children and senior citizens.

“As stakeholders in the Thabo Mofutsanyana District Municipality, we need to collectively build a society courageous enough to dirty its hands to shape the socio-economic development of this area, for the benefit of the local people, the country and the world. We must build a community of people who work tirelessly to ensure that the dignity of every human being is restored and protected, especially women,” said Dr Makhetha.

Previous speakers in the series include, Dr Allan Boesak, Prof Kwandiwe Kondlo, Dr Frank Chikane, Mr Johann Naude (Dr Naude's son) and Prof Jonathan Jansen.

Dr Beyers Naude was an ordained minister in the Dutch Reformed Church who stood against apartheid despite his advantaged Afrikaner background. In the aftermath of the Sharpeville Massacre of March 1960, 'Oom Bey' started questioning the morality of the government's policies. At the time of his passing away in September 2004, he was described as a “true humanitarian and true son of Africa” by Nelson Mandela.

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