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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Professor triumphs at Water Research Commission (WRC) Symposium

2013-12-13

Prof Leon van Rensburg

The university’s advancement of research excellence recently found further embodiment in Prof Leon van Rensburg from the Department of Soil- and Crop- and Climate Sciences. His expertise in the water sector resulted in award-winning research.

Prof Van Rensburg received the award for Sustainable Development Solutions 2013 at the Water Research Commission (WRC) Symposium held at the CSIR in Pretoria. The symposium acknowledged local scientific solutions that have had a global impact. Prof Van Rensburg was recognised for his outstanding research guiding the management of salinity under irrigation at farm level in South Africa – ensuring food production. The paper that earned him this honour is entitled “Rainwater harvesting and conservation practices: challenges and opportunities for sustainable land and water use of ‘The Green Village’ in arid to semi-arid climate zones.”

The awards were linked to the WRC’s newly-adopted corporate planning tool named the ‘Knowledge Tree’, guiding the commission’s operations. The ‘Knowledge Tree’ functions as a yardstick with which the WRC measures its impact in essential areas. The presentation of these accolades underscored the importance of water science and water technology in improving the daily reality of people at grassroots level.

Prof Van Rensburg’s research goal is to enhance the efficiency of water usage of crop production systems in both the dryland and irrigation sectors. Part of his latest achievements include being editor for a special edition of the Irrigation and Drainage Journal (2012; vol 61) on rainwater harvesting.

Prof Chris du Preez, co-author of the winning paper, is an expert on soil quality, especially organic matter. He serves as the Head of the Department of Soil, Crop and Climate Sciences and has also acted as President of the Soil Science Society of South Africa. His current research focuses on agricultural land use and soil organic matter changes, soil fertility and fertilisation, and agriculture water quality and usage.

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