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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

University welcomes new first-year students

2014-01-20

"Welcome to Kovsieland! The time of your life has just begun."

With these words Prof Jonathan Jansen, Vice-Chancellor and Rector, welcomed thousands of new first-year students. They attended a welcome ceremony with parents and guardians on the Bloemfontein Campus.

The arrival of first-year students saw the campus come to life, with the area in front of the Main Building turned into an open-air venue. A festive atmosphere prevailed, with live music filling the air and residences camping on the grass surrounding the area. Those who came out to welcome the new first-years, included members of the rectorate, the deans of all seven faculties and the student leadership.

"You are the smartest in the country," Prof Jansen told the new Kovsie students, informing them that thousands applied, but did not make it because of limited space. "We took the best students," he informed the large crowd, telling them that the more than 4 000 new Kovsies come from all over South Africa and the continent.

"This university is about high academic standards for its staff and its students. This is a place where we respect people, irrespective of where they come from, how they pray and how they love," Prof Jansen added.

Prof Jansen brought laugher to the audience, sharing tips for first-years from senior students, among them jewels like, "Wear flip-flops in the shower, you never know what the science students left behind" and "Don't keep your boyfriend back home, you never know what you will get at the university."

Phiwe Mathe, SRC President of the Bloemfontein Campus, added to the list of tips, telling first-years to have a hunger for knowledge and be open minded. "Participate in life on campus and ask important questions," he urged them. "There is plenty to learn at this university. "

Here is an idea where our students come from:
Eastern Cape: 395
Free State: 1701
Gauteng: 632
KwaZulu-Natal: 692
Limpopo: 333
Mpumalanga: 211
Northern Cape: 313
North-West Province: 243
Western Cape: 171

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