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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

New Research in Hebrew Language and Culture
2014-01-17

The newly formed Department of Hebrew at the university is hosting an international conference from 27 to 29 January 2014. The conference has speakers from Israel, the United States, Canada, the United Kingdom and Saudi Arabia, as well as South Africa, Zambia, Congo and Nigeria. The goal of the conference is to highlight recent research in Hebrew language and culture by bringing international scholarship to the university and by highlighting the importance of the African context as a conceptual space for research on Hebrew. The rich cultural heritage of Hebrew finds particular resonance in Africa through the Hebrew Bible (Old Testament).

Some highlights from the conference include new research on the use of the ancient Hebrew script by Jews in the Persian and Roman periods as a means to maintain their religious and ethnic identity in times of distress, linguistic research on metaphors in the Hebrew Bible (Old Testament), Jews and non-Jews in the Hebrew and Yiddish writings of the South African author Morris Hoffman, the development of a rabbinic prayer for rain in the land of Israel and in South Africa, pedagogical advances in teaching Hebrew in Africa, and translation of the Hebrew Bible (Old Testament) as a means of reshaping VaTsonga cultural identity. 

The study of ancient and modern Hebrew language and culture provides important insights into the complex cultural situation in modern Africa, generally, and South Africa, in particular. The use of language by minority religious and ethnic groups can provide a powerful force for identity in turbulent political realities. Religious texts can be re-contextualised to provide guidance in new cultural contexts or translated to enhance and empower local societies. 

Venue: CR Swart Auditorium 

For more information, contact Prof Cynthia Miller-Naudé, Head of the Department of Hebrew at millercl@ufs.ac.za
 
 

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