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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Prof Annie van den Oever envisions the future of film and visual media in her inaugural lecture
2014-02-07

The university formally welcomed Prof Annie van den Oever, an internationally-recognised film and media scholar, within its academic ranks. Her association with the UFS forms part of an exciting new postgraduate programme in film and visual media being created by the Faculty of the Humanities.

Prof Annie van den Oever delivered her inaugural lecture, “Foundational Questions for a Film and Visual Media Programme”, sharing her extensive knowledge in the field. The lecture attracted an international audience with people following the talk via live streaming from places such as Oslo, Berlin and London.

“Annie is quite a connected person through the film and visual media world,” Prof Lucius Botes, Dean of the Faculty of the Humanities, told the audience in the CR Swart Auditorium. He also referred to the fact that, under the auspices of Prof Van den Oever, two staff members from the faculty completed their master’s degrees at the University Groningen where she also teaches. “I am happy to announce that through Annie’s network we can invest in these young people.”

Prof Suzanne Human, Head of the Department History of Art, applauded the senior leadership for its vision to appoint Prof Van den Oever as extraordinary professor. “We have profoundly benefited and will still benefit from Annie’s obvious enjoyment in sharing her considerable experience and expertise in the design of a programme of film and media studies.”

The new postgraduate programme in film and visual media is being developed in partnership with the departments of Art History and Visual Culture Studies, Drama and Theatre Arts, English and the Department of Afrikaans, Dutch, German and French. The university aims to have the first film students enrol in 2015.

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