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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

SRC and Kovsies stand against abuse
2014-04-15

The SRC took the lead on Monday by orchestrating a campaign to create awareness and instill consciousness on campuses to act against the abuse of women and children.

During a march from the Thakaneng Bridge to the Main Building on the Bloemfontein Campus, the SRC led students in a Pledge Against Women and Children Abuse to ensure that the UFS community become accountable. The message proclaimed, was one of zero tolerance for the abuse of women and children.

The Dean of Student Affairs, Rudi Buys, addressed students, saying: “No more. This cannot be just another march, but something to speak directly to injustice.”

This campaign was aimed at ensuring that relevant information and services are provided to help women and children. Representatives of Health and Wellness, psychologists and social workers, as well as representatives from the Centre of Trauma Forgiveness and Reconciliation, the Centre for Safety and Security and the Institute of Race and Reconciliation were present during this campaign.
The Vice-Rector: External Relations, Dr Choice Makheta, stressed the point of women and children’s wellbeing, by saying: “As a university we must make sure women are treated well… that children are treated very well.”

Violence against women and children in South Africa happens regardless of age, class or colour. Studies shows 50% of women have been reported experiencing violence at the hands of their intimate partners. Local studies also show that 28% of men have admitted to being rapists. Every hour a child is abused in South Africa.

But Kovsies say “No more! No more!”

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