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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Manuel Castillo Book Prize goes to Prof Melanie Walker
2014-05-15



Prof Melanie Walker

Prof Melanie Walker from our Centre for Research on Higher Education and Development (CRHED) and Alejandra Boni from the Technical University of Valencia in Spain makes for a potent writing combination. Their book, Human Development and Capabilities: Re-imagining the University of the twenty-first Century, has won the 2014 Spanish Manuel Castillo Book Prize. This in the category of a Published University Research Monograph.

The aim of this prize is to stimulate academic, scientific and journalist research in the fields of cooperation, peace and human development. And this is precisely what underpins their book.

The content encourages the reader to re-imagine the role of the university and its potential for transformative ends. It urges the creation of better societies while acknowledging contemporary social and economic challenges. It shows how universities might advance human equalities and how these institutions can contribute to sustainable and democratic societies.

In her acceptance speech, Professor Walker noted that “the book is pioneering in its linking universities to human development in an age where globally human capital and economic growth approaches dominate higher education policy.” She noted that the human capital argument is by no means settled – an increased focus on economic growth only contributes to growing inequalities. “We hope the book will challenge and add to debating the purposes of universities,” Prof Walker said.

Not only was this trans-continental collaboration an intellectual and personal joy for Prof Walker, but it has served as a springboard to further research and more writing together with Alejandra Boni.


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