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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Qwaqwa Campus honours academic excellence
2014-05-21


Photo: Sonia Small (Kaleidoscope Studios)

  • Photo Gallery

      Our Qwaqwa Campus was this past weekend a hive of activity when graduates, their parents and well-wishers descended on the campus to honour outstanding academic excellence during the Winter Graduation ceremonies.

      On Friday graduates from the Faculty of Humanities, as well as the Faculty of Economic and Management Sciences, were addressed by Tommy Makhatho, Managing Director of the Qwaqwa-based Bibi Cash and Carry.

      Makhatho urged graduates to continue working hard way beyond their graduation day and to dream big.

      “Dream big and don’t let your poor background hold you back,” Makhatho said.

      “Don’t let people say you can’t or that you will fail. Take up one idea. Make that one idea your life, think of it, dream of it, live on that idea, let your brain, muscle, nerves and every part of your body be full of that idea and leave every other idea alone. This is the way to success. If you don’t build your dream, someone else will hire you to help them build theirs,” said Makhatho, the winner of the 2013 Sanlam/Business Partners Entrepreneur of the Year and Job Creator of the Year awards.

      On Saturday, graduates were treated to yet another moving message by eNCA’s news anchor, Mabale Moloi, herself a graduate in Biological sciences.

      “If there is one ability that we should all practice on a daily basis, it is work ethics. This is a value based on hard work and diligence,” Moloi said.

      Moloi further shared her views on what makes excellent work ethics.

      “There are five very important factors of work ethics that we all need to be aware of. One of them is reliability. This means how committed you are to completing a task that is given to you within a particular period of time,” said Moloi.

      “The second one is dedication. This means how prepared you are to go the extra mile in completing a job or your studies. Thirdly, one’s level of productivity is very important in having an excellent work ethic. This refers to giving the best of yourself, even to the extent of surpassing what is expected of you.”

      “Fourthly, there is co-operation. We all must understand the value of team work and how it leads to success. And this, when paired with character, self-discipline and strong personality, will distinguish you from anyone else,” Moloi added.

      Among the more than 800 degrees, diplomas and certificates conferred, were three PhDs in Physics, Polymer Science and Zoology, respectively. Four Masters of Science degrees were conferred cum laude.

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