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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Manuh to give memorial lecture on Africa Day
2014-05-21

Africa Day offers us the opportunity to revisit the Pan-African dream of total national liberation, equality and self-worth.

This ideal, underpinning the struggles of African people, has envisaged full citizenship with the enjoyment of rights and resources for the people of Africa to live a dignified and fulfilling life. Yet, the conceptions of citizenship that have emerged in several African countries do not fully incorporate women and girls. Their citizenship rights have been contested or subject to delimitations based on cultural and/or religious norms and practices, centered around the control of their bodies and sexualities.

In celebration of Africa Day, Prof Takyiwaa Manuh is to present the memorial lecture on 22 May 2014, 18:00 at the CR Swart Auditorium on the Bloemfontein Campus. Prof Manuh is currently Director: Social Development Policy Division of the United Nations Economic Commission for Africa in Addis Ababa, Ethiopia.

She was Professor of African Studies at the University of Ghana where she also served as Director of the Institute of African Studies (2002-2009).

Her research interests are in the areas of African Development; Women's Rights and Gender Equality; Contemporary African Migrations and African Higher Education Systems. She has published extensively on these topics in books, monographs and journals.

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