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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Busy medical student’s message to Kovsies
2014-05-23

Stefan van der Westhuizen is a third-year medical student at Kovsies and although he performs well academically, it is not only his studies that keep him busy.

In 2012 Stefan was part of the Leadership for Change programme visiting the International Christian University in Tokyo and in 2013 he visited Stanford’s Sophomore College in California. More recently, he was a guest speaker at this year’ Kovsie Open Day.

His message to current and prospective Kovsies is as follows.

“It is important to me that all students should know: at Kovsies it isn’t only about what you see at the surface. At Kovsies we build a holistic student. And there is a great variety of opportunities – this is what made me decide to come here.”

“The more you do, the more you can do. Something important that I would like to say to prospective medical students, is: here at Kovsies you will not only swot medicine. You learn to be a human being. And this is something you won’t find at other universities.”

“You must decide what you want to achieve, who you want to be and where you want to make a difference. I would rather be a 60% medical student than a 60% human being.”

Stefan would like to go abroad again in future, but then he would like to study at an American medical university. He aims to eventually specialise in cardiothoracic surgery.

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