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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Staff experience running in the shoes of students
2014-07-29


Photo: Sonia Small

From having to upload money on a card and buying lunch at Thakaneng Bridge to naming the SRC members, some UFS staff members got to experience life as a full-time student on our Bloemfontein Campus.

During their 2014 Purpose Summit on 22 July, staff from Student Affairs competed against each other in an Amazing Race.

“We got to see how students actually run around on campus each day,” said Elize Rall from Residence Life. “We always hear from parents how their children have to go from one place on campus to the other to get things done … and now we know what they are talking about.”

Staff who attended the summit was divided into teams during the morning’s practical session. Similar to the popular television programme, The Amazing Race, there were quite a few checkpoints – often with some formidable challenges and quizzes.

To make their tasks even more difficult, the participants were forced to take the route students with disabilities would have taken. This means: no stairs could be climbed and no curbs could be jumped – they could only use ramps and elevators.

"The experience was extra-ordinary," said Lerato Masapo from Residence Life. "I learned a lot and I didn't realise how difficult it was for our disabled students to move around the campus.

"What struck me the most was the distance between every building and how far the students had to walk to reach certain places. This made me realise the importance and responsibility on us as staff members to know our environment and assist students accordingly in that regard."

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