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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Kovsies deliver eight Brightest Young Minds

2014-08-15

Front, from the left: Michael van Niekerk, Thabiso Letselebe and William Clayton; Back, from the left: Gopolang Kgaile, Thokozane Mahlanga and Mpho Sefo; Lisa Coetzee and Lehlohonolo Mofokeng were not present during the taking of the photograph.

Eight Kovsies have been selected as part of 100 delegates for the 2014 Brightest Young Minds (BYM) summit.

Thabiso Letselebe (Chief Delegate of the UFS BYM), Michael van Niekerk, William Clayton, Gopolang Kgaile, Thokozane Mahlanga, Mpho Sefo, Lisa Coetzee and Lehlohonolo Mofokeng will attend the BYM summit from 29 August to 2 September 2014 in Johannesburg.
BYM is a youth-driven non-profit organisation that identifies South Africa’s most passionate young people. The organisation equips these young leaders with the skills and networks needed to create positive change.

Each year, 100 participants are invited to a five-day summit, based on criteria of innovation, leadership, civic responsibility and academic accomplishment. Delegates discuss challenges facing the nation with respected leaders and then design start-up like solutions to these challenges.

Post-summit alumni have access to resources for success and BYM continues to encourage social entrepreneurship. BYM has demonstrated success in mobilising young people for nearly fifteen years.

BYM has been the launch pad for several successful business and social endeavours. Some of the ideas developed by BYM alumni include the AIDS Industry Management Standard, Taxi Smart Card System, MiniSass Water Monitoring System, Investec Young Women in Finance conference, Tertiary School in Business Administration, Twenty30 and Women in Engineering.

BYM attracts a diverse group of participants in terms of academic, racial, geographic and socio-economic backgrounds. In a society marred by divides, BYM is proving the power of diversity. The organisation’s participants would not be as successful in moving the nation forward if it were not for the diversity of their experience.

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