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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Six of our students on their way to Stanford Sophomore College
2014-08-21

Back, from the left are: Philip Kitsopoulos (BCom Law), Ulrich Kristen (Medicine)
and Stephan Erasmus (Medicine).
The university hosted a send-off function for our students who are about to attend a three-week seminar at Stanford Sophomore College (SoCo).
Six Kovsie students were selected to attend the seminar at the Stanford SoCo in September 2014. This programme is an immersive learning experience where participants attend class meetings during the morning. Their afternoons include class activities, explorations of Stanford, field trips as well as organised events.
UFS students were invited to apply for one of six SoCo courses in February 2014. After months of apprehension, the successful Kovsie applicants were announced in May this year.
These outstanding Kovsie students and the courses they will attend are:
- Sebabatso Makafane, Vuyisile Kubeka and Philip Kitsopoulos – New Millennium Mix: Crossings of Race and Culture;
- Ulrich Kristen – Resistance Writings in Nazi Germany;
- Kaylene Pillay – Ghost Stories: Why the Dead Return and What They Want From Us; and
- Stephan Erasmus – Responses to the AIDS Epidemic.
During the farewell function, Rudi Buys: Dean of Student Affairs, handed the students their flight tickets and visas. This was followed by messages of support from Dr Lis Lange, Directorate for Institutional Research and Academic Planning, and Prof Neil Roos from the Centre for Africa Studies.
Prof Roos concluded the evening’s programme with some advice for these students. “Don’t go there and come back to copy the students and personalities you meet there. Go there and show your own characteristics to them.”
The six Kovsies will depart on 29 August and return home on 19 September 2014.