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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Centre for Africa Studies goes quadruple
2014-09-02

The Centre for Africa Studies at the UFS hosted a book launch on 27 August 2014. Prof Heidi Hudson expressed her excitement as she welcomed the audience and authors that evening, “This has not happened yet at our department where we launch four books at the same time, thus it is a happy and glorious moment for us.”

Book 1: Sacred Spaces and Contested Identities. Space and Ritual Dynamics in Europe and Africa. Edited by Paul Post, Philip Nel and Walter van Beek.

This book deals with the fundamental changes in society and culture that are forcing us to reconsider the position of sacred space, and to do this within the broader context of ritual and religious dynamics and what is called a ‘spatial turn’. Conversely, sacred sites are a privileged way of studying current cultural dynamics. This collection of studies on sacred space concerns itself with both perspectives by exploring place-bound dynamics of the sacred spaces in Africa and Europe.

Book 2: Understanding Namibia. The Trials of Independence. Written by Henning Melber.

This study explores the achievements and failures of Namibia’s transformation since independence. It contrasts the narrative of a post-colonial patriotic history with the socio-economic and political realities of the nation-building project.

Book 3: Peace Diplomacy, Global Justice and International Agency Rethinking Human Security and Ethics in the Spirit of Dag Hammarskjöld. Edited by Carsten Stahn and Henning Melber.

This tribute and critical review of Hammarskjöld's values and legacy examines his approach towards international civil service, agency and value-based leadership, investigates his vision of internationalism and explores his achievements and failures as Secretary-General. The book is also available in print. Melber is a Senior Adviser and Director Emeritus of The Dag Hammarskjöld Foundation, Uppsala, Sweden. He is also Extraordinary Professor at both the University of Pretoria and the Centre for Africa Studies, University of the Free State.

Book 4: Au commencement était le Mimisme: Essai de lecture globale des cours de Marcel Jousse ( In the beginning was mimism: A holistic reading of Marcel Jousse’s lectures). Written by: Edgard Sienaert

This publication allows us to hear the voice of Marcel Jousse, professor of Anthropology of Language, who taught in Paris between 1931 and 1957. Edgard Sienaert, after having edited and translated in English all publications of Jousse, returns here to Jousse’s one-thousand lectures, synthesised through the lens of an anthropology of human mimism. Jousse’s train of thought leads us to question our own thought categories stuck in antagonisms: spirit and matter, concrete and abstract, body and mind, science and faith. Sienaert is currently a research fellow at the Centre for Africa Studies, University of the Free State, with an MA and PhD in Romance Philology. He published widely on medieval French literature and on orality. 
 

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