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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS academic appointed to prestigious academy (ASSAf)
2014-10-07

Another academic of the University of the Free State (UFS), Prof Jeanet Conradie, professor in Chemistry, was invited as newly elected member of the Academy of Science of South Africa (ASSAf).Science and research, by which new concepts are discovered, is her great passion.

Her PhD degree in Chemistry, together with also a strong background in Physics, Computer Science, Mathematics and Applied Mathematics, influenced Prof Conradie’s choice of research interest and expertise to develop gradually in the direction of computational chemistry, which is a beautiful combination of chemistry and physics.

Computational chemistry uses quantum physical principles and mathematical methods to solve chemistry problems via high-performance computerised calculations. Results obtained can be used to predict and understand the behaviour of atoms and molecules in the real world. Chemical reactions and phenomena that are impossible or too dangerous to study experimentally, can also be studied by computational chemistry. Her research team also does experimental laboratory work to combine and compare with the computational analysis. Based on these results, new materials with specific properties are developed.

The Academy of Science of South Africa (ASSAf) aspires to be the apex organisation for science and scholarship in South Africa, recognised and connected both nationally and internationally. Through its membership which represents the collective voice of the most active scholars in all fields of scholarly enquiry, ASSAf aims to generate evidence-based solutions to national problems.

Prof Corli Witthuhn: Vice-Rector: Research at the UFS said: “The UFS is very proud of Prof Conradie, who is also the first female professor in the Department of Chemistry.  Jeanet is a highly productive researcher publishing in high-impact journals.  She has extensive international networks and collaborations, increasing the impact of her work even more.  We are currently awaiting the outcome of her application for NRF rating and believe that she will receive an excellent rating.”


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