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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Researchers explore gender-based violence at schools in Southern Africa
2014-10-17

Prof Dennis Francis
Photo: René-Jean van der Berg


Violence in schools, especially gender violence, has been a much explored and debated topic. But researchers at the University of the Free State (UFS) are now also exploring the link between gender, diversity and violence in schools in Southern Africa.

This study – a first of its kind – received funding from the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and will investigate how the perception of ‘different’ is a contributing factor to violence in schools.

This UNESCO-funded study, in collaboration with Hivos, GALA and the Government of the Netherlands, will involve schools in Botswana, Lesotho, Namibia and Swaziland.

Prof Dennis Francis, UFS Dean of Education and principal researcher in this study, says children and youth around the world are exposed to violence in and around educational settings. “This does not only undermine a child’s rights to quality education, but also the capacity of the education sector to train future citizens who will respect each other regardless of differences.”

Prof Francis says although girls are the most vulnerable targets of GBV, boys can also be targets, as evidence reveals that many children and youths who are perceived as different in terms of gender, are often victims of violence in school.

“Education is the most significant means of fostering social inclusion, promoting individual rights and realising the full potential of all young people, including those perceived as different. This project is aimed at assisting government, policy makers and professionals in the education sector, as well as civil society organisations and other key stakeholders in Southern Africa to create educational policies and practices that promote safe schools for all youths.”


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