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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Centre for Sustainable Agriculture to focus 20 years’ experience on food security

2014-12-04

The University of the Free State (UFS) Centre for Sustainable Agriculture is celebrating its 20th anniversary this year. According to Prof Izak Groenewald, professor in this centre, their vision in future will be to focus on food security.

Besides the centre’s role in training people to make a contribution to food security, Prof Groenewald and his team adapted the learning programmes to add mobility to its qualifications – students can now obtain qualifications in short courses up to PhD qualifications.

Short courses include:
• Introduction to Innovation and Rural Development
• Foundational Theories in Livestock Production
• Sustainable Plant Production

Persons interested in the Advanced Diploma in Sustainable Agriculture, can register for the following modules:
• Fundamentals of Rural Development
• Fundamentals of Agricultural Economics
• Sustainable Plant Production Practices
• Sustainable Animal Production Practices
• Basic written communication and presentation skills

Focus areas in the master’s degree programme are:
• Agribusiness management
• Value adding
• Rural development
• Plant production
• Animal production

The Centre for Sustainable Agriculture regards partnerships with institutions abroad as vitally important. For this reason, partnerships have already been fromed with the Food and Agricultural Organisation (FAO), the Global Forum for Rural Advisory Services (GFRAS), the University of Minnesota and the National Department of Agriculture.

Persons obtaining qualifications at the centre will be able to find employment in the following fields:
• Project management and planning
• Rural development sociology
• Livestock production systems
• Advisors in the agricultural sector of commercial banks
• Commercial and emerging farmers
• Extension services with government departments as link between farmer and government
• Lecturers
• Researchers

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