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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Husband and wife make formidable team as they simultaneously receive a PhD
2014-12-12

Stellah Nambalirwa Lubinga and Moses Herbert Lubinga – a married couple – each received their Doctoral degrees at our 2014 Summer Graduation Ceremony. Their PhDs are in Public Administration and Management and Agricultural Economics respectively.

Dr Stellah Lubinga’s thesis is titled ‘The role of democratic rights and obligations of citizens in enhancing public service delivery in Uganda’. Her research makes a valuable contribution to a subject that has been under the spotlight in Uganda for some time. She contends that citizens need to exercise their rights to participate in planning for service delivery. In the absence of their participation, the quality of such services will remain sub-standard. Dr Stellah Lubinga proposes far-reaching interventions for ensuring constructive citizen involvement in the planning processes of service delivery.

Dr Moses Lubinga developed a set of Horticultural indices to be used as proxies in evaluating the impact of climate change on horticultural trade flows to the European Union market. His thesis is titled ‘The impact of climate change and the European Union GSP-Scheme on East Africa’s Horticultural Trade’. His methodological contribution lays the foundation for the future assessment of international trade flows from agriculturally-driven economies in informing policy-makers on the formulation of international trade policy – to the ultimate benefit of the nations in question.

The husband and wife Doctoral graduates originate from Kampala, Uganda, and have lectured and held several other positions in Ugandan and South African educational institutions. They continue to make great contributions in their respective fields of work.

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