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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Miss World 2014 is a Kovsie

2014-12-14

Photo: Netwerk 24

The management, staff and students of the University of the Free State (UFS) are delighted with the naming of Rolene Strauss, third-year MB ChB student in the School of Medicine, as Miss World 2014.

Rolene was crowned as Miss World 2014 in London, United Kingdom, earlier this evening. The last time a South African was crowned Miss World was in 1974, when Anneline Kriel walked away with the title. Before her, Penny Coelen was crowned Miss World in 1958.

“Rolene represents the best of South Africa - a deep commitment to education and a profound compassion for human beings. Since the first day I met her as a new first-year medical student, I was aware of somebody special, a young woman from a rural area who carried herself with so much grace and confidence. She is truly without prejudice towards any human being and this has made her one of my allies in building the Human Project of the University of the Free State,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

“I was not at all surprised that she chose as her beauty-with-a-purpose project the task of keeping young girls in school; this is who she is, and if you observe her dedication to her medical studies, you see someone for whom studies and service are not the add-on obligations of the Ms World Pageant; it is who she is in real life,” he says.

“Rolene has proven herself to be a dedicated, hard-working and enthusiastic young woman. These are qualities which will make her an equally exceptional Miss World,” says Prof Gert van Zyl, Dean of the Faculty of Health Sciences.

According to Prof Van Zyl, Rolene interrupted her medical studies when she competed in the Miss South Africa pageant. “We are extremely proud of Rolene and will definitely welcome her back after her year as Miss World. She is an inspiration to us all,” he says.

According to Mosa Leteane, President of the UFS Student Representative Council (SRC), the entire student community is elated about Rolene’s crowning. “We know that she will continue to do great on her new journey. Her passion for people and kind spirit are some of the many beautiful traits that continue to make her an exemplary fellow Kovsie. We would like to congratulate her and wish all the best. She has really made us extremely proud,” says Leteane.

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