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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Prof Naomi Morgan knighted by French Government

2015-02-02

Prof Naomi Morgan

Prof Naomi Morgan, lecturer at the UFS Department of Afrikaans and Dutch; German and French, received the prestigious Chevalier de l’Ordre des Arts et des Lettres award at the French Embassy in Pretoria on Monday 26 January 2015.

The Ordre des Arts et des Lettres (Order of Arts and Letters) is an Order of France, established on 2 May 1957 by the Minister of Culture, and its supplementary status to the Ordre national du Mérite was confirmed by President Charles de Gaulle in 1963. Its purpose is the recognition of significant contributions to the arts, literature, or the propagation of these fields.

Prof Morgan is being recognised for her translation work of plays such as ‘Oskar en die Pienk Tannies’, as well as translations of Afrikaans songs to French for the popular Afri-Frans compilation. The fact that the French Government gives such a highly-acclaimed award in recognition to the ‘art of translation’ is even more of an overwhelming honour to her than the personal achievement in itself.

The Chevalier (the Knighting) awarded to Prof Morgan is the third highest grade in the Order.

Prof Morgan now joins world-renowned individuals such as William Kentridge and Johnny Clegg on the list of foreign luminaries who have received this honour. Only two Literature Professors from South Africa – JM Coetzee and André P Brink – received this award in the past. During 1992, Brink received a Commandeur de l’Ordre des Arts et des Lettres and Coetzee was awarded the Chevalier de l’Ordre des Arts et des Lettres.

“I feel that an award like this is not only significant for me, but also to students who are busy with their studies and wondering: is there going to be recognition, what can one do with translation?” Prof Morgan said. “This is the biggest gift, the biggest gift anyone could ever give me. Now I ask for nothing more!”

For more information or enquiries contact news@ufs.ac.za .

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