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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

History book available from UFS Marketing
2007-02-01

The university’s history book, "From Grey to Gold", is available from UFS Marketing.

The book will soon be delivered to persons who have ordered copies of the book. UFS Marketing is in the process of distributing the books.

However, persons are also welcome to collect the book from Rinda Duraan or Ronél Meyer at the offices of UFS Marketing in the Wekkie Saayman Building.  

Additional copies in Afrikaans or English are also available from UFS Marketing at R380 per copy. Please contact Ronél Meyer at X2150 or Rinda Duraan at X2143 for inquiries.

A proud 100 years

The history of the University of the Free State is one of faith, hope, struggle and determination. In the course of a century, and from a poor Free State community, the UFS has developed into a strong and mature university. This book, richly illustrated with photographs, tells its fascinating story, including:

  • Its establishment
  • The role of the founding fathers
  • Black pioneers of transformation
  • The establishment and development of academic departments and faculties; student numbers
  • Pioneers and trends in research; academic entrepreneurs
  • Campus issues; campus politics
  • The UFS’s place in socio-political changes
  • Student life: Rag, intervarsity and cheerleaders; sport and Springboks; hostel traditions
  • The admission of black students; anguish about race, language and culture
  • The story of “digs” and hostels, of Tin Town and the “Vlei”, Darkest Africa and the Red Square
  • The development of the campus, of the Tickey and the Banana
  • Of hardships in the founding years, good times and turn-around strategies
  • Community service and regional involvement and a new focus on the African continent.

Some interesting reading:

  • More than 500 pages
  • Hundreds of photographs
  • Appendices on office-bearers; awards and achievements (including national sporting colours)
  • A time-line situating the UFS’s history in the context of the history of the Free State, of South Africa and of the world

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