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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Prof Marais awarded the first UFS Book Prize for Distinguished Scholarship
2015-03-19

Prof Kobus Marais

Prof Kobus Marais, from the Department of Linguistics and Language Practice, was recently awarded the UFS Book Prize for Distinguished Scholarship for 2014.

The prize, awarded for its first time in 2014, consists of an inscribed certificate of honour with a monetary award of R50 000 paid into Marais’s research entity. The book for which Marais received this award is Translation Theory and Development Studies: A Complex Theory Approach (2014, Routledge, New York).

“It falls within the discipline of translation studies, but it is actually an interdisciplinary approach, linking translation studies and development studies,” says Marais.

Therefore, it aims to provide a philosophical underpinning to translation, and relate translation to development.

“The second aim flows from the first section’s argument that societies emerge out of, amongst others, complex translational interactions amongst individuals,” Marais says. “It will do so by conceptualising translation from a complexity and emergence point of view, and by relating this view on emergent semiotics to some of the most recent social research.”

It fulfils its aim further by providing empirical data from the South African context concerning the relationship between translation and development. The book intends to be interdisciplinary in nature, and to foster interdisciplinary research and dialogue by relating the newest trends in translation theory, i.e. agency theory in the sociology of translation, to development theory within sociology. 

“Data are drawn from fields that have received very little if any attention in translation studies, i.e. local economic development, the knowledge economy, and the informal economy, says Marais.”

The UFS Book Prize for Distinguished Scholarship was initiated in 2014 to bestow recognition on any permanent staff member of the UFS for outstanding publications which consist of research published as an original book, on the condition that the greater part (50% or more) of the book has not been published previously. This stimulates the production of significant and original contributions of international quality by our staff. In this way, the UFS is striving, through a series of award-winning books, to enhance the quality of specialised works published by our staff members.

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