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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

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UFS Autumn Graduation inspires perseverance

2015-04-20

Louzanne Coetzee and her guide dog, Oakley after she received her degree at the UFS’s Autumn Graduation.
Photo: Gerhardus Bosch

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Autumn has seen the UFS’s first graduation ceremonies of the year on the Bloemfontein Campus. From 14 to 17 April 2015, a total of 3 660 graduates were rewarded for their hard work while top speakers addressed them in the Callie Human Centre.

UFS Chancellor, Dr Khotso Mokhele, commented the more than 250 students who passed their degrees with distinctions at the autumn graduation.

Prof Soodyall, a Medical Scientist at the South African Institute for Medical Research as well as Principal Medical Scientist for the National Health Laboratory Service, and Director for the Human Genome Diversity and Disease Research Unit at the University of Witwatersrand delivered the first motivational message of the April Graduation. The group of graduates in the Faculty of Natural and Agricultural Sciences listened as she shared her story with them.

"My own career – with no grand design or script – steered me into conducting genetic research on human populations from sub-Saharan Africa with a focus on a better understanding of human evolution, and to reconstruct the prehistory of African populations. While giving graduates a glimpse on how her career progressed, Prof Soodyall said: "I share these stories with you to give you some reassurance that you do not need feel that you have to figure out every minute detail of where to from here. Things fall into place with hard work, dedication, and dreams.

The developed world is forging ahead with interventions, so the gap between the developed world and the developing world continues to grow bigger. Prof Soodyall said: “You have the unenviable opportunity to think strategically, and to use the modern tools in your respective fields to make significant advances to transform our society, and to contribute to making it a better place for all. We need to embrace the current challenges, and build networks and bridges across disciplines to close the gaps, to work beyond the cultural barriers, and to ensure equity in access to health, water, education, etc, for all, as we would wish these things for ourselves and our families.

Read the full story of the Autumn Graduation 2015

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