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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Martie Miranda one of only 10 SATI accredited sign language interpreters in South Africa
2015-04-23

Martie Miranda Photo: Stefan Lotter |
The University of the Free State is privileged to have one of the top South African Sign Language (SASL) Interpreters as a staff member at the Unit for Students with Disabilities (USD).
Martie Miranda recently passed the accreditation exam of the South African Translators Institute (SATI), joining Dr Philemon Akach, previous HOD of the South African Sign Language Department of the UFS, in becoming one of only 10 SASL interpreters to be SATI accredited.
SATI is a professional association for language practice professionals in South Africa. Voluntary accreditation is offered at a professional level, ensuring a high standard of language practice. The system has become widely recognised, and is used as a recommendation or prerequisite for job applications by a number of institutions, including the South African government, particularly after the infamous ‘Jantjies incident’ with the funeral service of the late President Nelson Mandela.
Martie, a proud Child of Deaf Adults (CODA), has 18 years’ experience in SASL interpreting, lip speaking interpreting, and community interpreting as well as 15 years’ experience of conference and seminar interpreting. She boasts a Level 2 Advanced Interpreting qualification, and she has been mentoring Level 1 SASL interpreters for the past six years. Her extensive interpreting experience on a national and international level also includes Deafblind interpreting as well as Court and Legislature interpreting. She has interpreted three theatre productions, and has been coordinating the SASL services at the UFS since January 2009. She is responsible for the student management of all the hearing-impaired students at the USD.
Martie completed her BML degree (cum laude) at the UFS Business School in 2013, and received the award for top achiever in the programme during her final year. She will enrol for her MBA at the UFS Business School in July 2015.