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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Qwaqwa Campus graduates encouraged to face the world with confidence
2015-05-14

 

Speech: Nikiwe Bikitsha 

The Qwaqwa Campus of the University of the Free State conferred over 800 degrees during this year's graduation ceremonies that were held on 8-9 May 2015. These included four PhDs in Natural and Agricultural Sciences.
 
The guest speaker, eNCA's Nikiwe Bikitsha, encouraged graduates to make it their business to learn about everything, no matter where they go.
 
''Having a qualification does not mean that now there will be tasks that are beneath you. No task should ever be too insignificant for you to do,'' said Bikitsha.
 
''You should make it your business to know every aspect of your work because that is where you get opportunities. Find somebody to help you along. Asking questions sharpens your skills and broadens your horizons. Asking questions also communicates to your employers and associates that here is someone who needs to be groomed and nurtured.'' she added.
 
In his congratulatory message, UFS Chancellor, Dr Khotso Mokhele, challenged the graduates to face the journey ahead with confidence.
 
''The journey ahead depends entirely on you, '' he said.
 
''You may think it depends on your parents, your country or the government. But the truth is that this is your journey. What is critical now is the kind of choices you are going to make. There will be stumbling blocks along the way, but you have to make it through,'' said Dr Mokhele.
 
''As the university'’, he continued, ''we hope you are going to make transformative choices that will impact positively on our people, our country and our continent''.
 
Dr Mokhele paid a special tribute to the four PhD graduates, three of whom matriculated at  local Qwaqwa schools, with the fourth matriculating at Mafahlaneng, Tweeling.
 
World-renowned composer and playwright, Dr Mbongeni Ngema, provided musical entertainment.
 
Both ceremonies were attended by community, business and traditional leaders in the Maluti A Phofung area.
 
Also in attendance were over 500 grade 12 learners from Qwaqwa, Kestell, Harrismith and Bethlehem schools.

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