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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Kovsies hoist the rainbow flag to show support for International Day against Homophobia and Transphobia

2015-05-25

Photo: Lihlumelo Toyana

Kovsies reaffirm diverse expressions of love (Facebook video clip)

Transformation is not about black or white anymore, it's about including different diversities (Facebook video clip)

Violence and discrimination against the Lesbian, Gay, Bisexual, Transgender, and Intersex (LGBTI) community is rife in South Africa. Advancing the spirit of the University of the Free State’s (UFS) Human Project, Out@Kovsies and the Institute for Reconciliation and Social Justice (IRSJ) showed their true colours by hoisting the rainbow flag in front of the Main Building on the Bloemfontein Campus.

International Day against Homophobia and Transphobia

This event was in anticipation of International Day against Homophobia and Transphobia celebrated on Sunday 17 May 2015. People across the world, regardless of their sexual orientation, come together annually on this day in support of the LGBTI community. This year, Kovsies became part of that global community when, for the first time in history, the rainbow flag – a popular symbol of LGBTI pride – fluttered high over the Red Square.

Human embrace

Committed to the human embrace, this event was another decisive step towards true transformation. “Transformation is not about black or white anymore,” said Zanele Thela, coordinator and guardian of Out@Kovsies, during the event. “It’s about including different diversities, different sexual orientations.”

Laura-Jane Watkins, research assistant at the IRSJ, said that this day “reflects our attitude as a collective community to embrace difference. Today is a day that we reaffirm diverse expressions of love beyond societal perceptions of gender as an inherent human need and right. Let us now stand together as a student community to promote the value of humanness.”

Rainbow flag

The rainbow flag, also fondly known as the freedom flag, was designed by civil rights activist, Gilbert Baker, and was hoisted publically on 25 June 1978. The modern version of the flag consists of six colours, each with a specific meaning. Red stands for life, orange for healing, yellow depicts sunlight, green stands for nature, blue for serenity, and violet for spirit.

The hope that Thela holds is for everyone to be free to express themselves and their love for one another, because “that’s the one thing we all have in common: love”.

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