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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS adopts advanced institutional approach to disability, launches CUADS
2015-07-14

Lize Botha, Louzanne Coetzee and her guide-dog Oakley, and David Nkwenkwezi.

Photo: Eye Poetry Photograpy

The approach to support for students with disabilities at South African universities has remained largely one-dimensional, focusing on the support and accommodation of individual students. Implementing the Universal Access (UA) and Universal Design (UD) approach has aligned the University of the Free State (UFS) with international standards. Such an approach addresses challenges arising as a result of the interaction between functional limitations and the social, attitudinal and physical environment of students with disabilities. The Unit for Students with Disabilities (USD) has evolved into the Center for Universal Access and Disability Support (CUADS) in support of the social model of disability. 

Hetsie Veitch, Head of CUADS and her team, have dedicated the past four years to the center’s physical revamping and systematic reconstruction to be officially launched in an Open Day event on the Bloemfontein Campus.


Details of the event:

Date: Friday 24 July 2015
Time:10:00-16:00
Venue: CUADS and Sasol Library foyer
Members of the public are welcome to attend.

Exploring the dimensions of UA and UD


UA and UD facilitate holistic support for students with visual, mobility, hearing, learning, and other impairments. With the former providing a paradigm shift in disability management and support, the latter warrants the formation of a universally accessible environment.

According to Veitch, the focus moves away from the person with the disability, someone who ‘needs to be helped’, to the environment in which that person needs to function.

Since the center was founded in 2001, structural and systematic developments have occurred in order to create a welcoming and accessible learning environment that grants students opportunities to be successful in their academic endeavours.

UA endorses the UFS Mission Statement of human togetherness, advancing social justice by creating multiple opportunities for students to access the university, and promoting innovation, distinctiveness, and leadership in both academic and human pursuits.The UFS is committed to be a welcoming, accessible, and inclusive learning institution, an environment where optimal learning for a diverse student community thrives.

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