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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
UFS International Studies Group makes history come alive globally
2015-07-15

The UFS International Studies Group comprises students who are top achievers drawn from South Africa, Southern and Central Africa and even further afield. Photo: Charl Devenish |
Headed by Prof Ian Phimister, the UFS International Studies Group comprises six master’s, twelve PhD and twelve postdoctoral fellows who concentrate their research endeavours on African, Imperial and Global History. All of these students are top achievers drawn from South Africa, Southern and Central Africa and even further afield. This group, now only in its third year, presents a phenomenal research output with an international reach.
In the course of the past year alone, five PhD students secured fully-funded invitations to conferences and research seminars in South Africa, Britain, as well as the Netherlands. Our researchers have been publishing articles globally and securing visiting fellowships and research awards.
Dr Clement Masakure and Dr Rosa Williams won funding to present papers at the International Network for the History of Hospitals. Tinashe Nyamunda won a prestigious three-month Cadbury Fellowship at the University of Birmingham in the United Kingdom. Anusa Daimon has been selected as a 2015 Harry Guggenheim award winner, which covers workshop attendance in Nairobi, Kenya.
From among the group, twelve articles have been published or accepted for publication in refereed scholarly journals, as well as four chapters in edited books. Book reviews written by these highly-motivated graduate students, have appeared or will appear in leading national and international academic journals. Remarkably, seven book reviews appearing in one particular issue of African Studies Review, were written by this group. Four scholarly monographs have recently been published, or soon will be. One PhD student is the joint editor (with a senior Canadian academic) of a forthcoming study on Zimbabwe’s controversial Marange diamond mining industry.
Another outstanding researcher, Dr Lindie Koorts, won the award for the best debut writer at the 2014 Woordfees for her book ‘DF Malan and the Rise of Afrikaner Nationalism’ – the first non-fiction writer to achieve this. Her book now appears on the longlist for the 2015 Alan Paton Award.