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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Universal Access and Universal Design approach align UFS with international standards

2015-08-11

Making mobility for students with disabilities easier, First Car Rental representatives hand over the brand new Toyota Quantum to Hestie Veitch, Head of CUADS.
Photo: Valentino Ndaba

The Centre for Universal Access and Disability Support (CUADS) launched successfully on 24 July 2015. The objective was “to make more people on campus and from the greater UFS community aware of the services that we provide, and to spread the word about Universal Access.”

“Since the center was founded in 2001, structural and systematic developments have occurred in order to create a welcoming and accessible learning environment that grants students opportunities to be successful in their academic endeavours. Thus, the Unit for Students with Disabilities (USD) has evolved into the CUADS in support of the social model of disability,” said Hetsie Veitch, former Head of the Centre.

Implementing the Universal Access and Universal Design approach has aligned the University of the Free State (UFS) with international standards.

Mingling with the experts

Vendors from across the country displayed their products, and offered demonstrations of functional gadgets and essentials at the event.

Marita Erlank from Sensory Solutions demonstrated how to operate the specialised scanner, which converts printed material to enlarged electronic text and audio, using the Open Book software.

Representing the university’s Sign Language Student Association were Carla Bester, Elrie de Toit and Tebogo Chabangu. To support Deaf Awareness Month (September), theyplan to dedicate a weekto facilitating free workshops for students not registered for the module.

David Greenland and his teamwere also present as part of a Wheelchair Appreciation Month campaign. On 1 September2015,the group of students will raise awareness of the daily challenges faced by mobility-impaired persons by spending the day in wheelchairs.

The day ended on a festive note, by courtesy of the First Car Hire Rental Company. A brand-new Toyota Quantum was handed over as a long-term rental, enabling students of the university to travel between campuses free of charge.

CUADS aims to continue transforming the UFS into a universally-accessible environment by collaborating with internal and external stakeholders. The launch marks a significant step towards Universal Access and Design.

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