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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Alumnus presents 27th Sophia Gray Memorial Lecture
2015-09-07

 
Anton Roodt
Photo: iFlair

In a packed Civic Theatre in Bloemfontein, Anton Roodt, an alumnus from the UFS Department of Architecture, presented the 27th Sophia Gray Memorial Lecture.
 
Roodt received numerous awards for his work during his career. He also completed three masters degrees at the UFS, all of them cum laude.

The theme for his lecture was: Big dreams in a small city. Places of memory¦Spaces of imagination.
 
In his presentation, he focused mainly on President Brand Street, one of the most beautiful streets in South Africa – a gem waiting to be rediscovered, as well as Waaihoek, where many projects are planned for the future.
 
During his career, Roodt has been involved in various projects in these areas, including the Fourth Raadsaal, for which he received a FSIA Award in 2011. The Mapikela House in Batho is another project he was involved in.
 
He believes universities are small cities with a good deal of ambition. A number of infrastructure projects on the campuses of the UFS were designed by Roodt Architects. On the Bloemfontein Campus, this includes the Student Centre on the Thakaneng Bridge, the Main Gate, the Financial Planning Law Building, and the Computer Centre, as well work done on the Albert Wessels Auditorium. They also designed the dining room and the Main Entrance on the Qwaqwa Campus.
 
Roodt was introduced to the audience by the familiar singer and his university friend, Coenie de Villiers, with the question: “Why architecture?” He replied: “It is one of the best professions to take you to places most people will never be able to visit – sometimes literally to the feet of kings.”
 
Roodt believes that architects are sellers of dreams. “Dreams are the purest form of imagination. Architects dream of places as if people matter,” he said.
 
The Women in Architecture initiative was also launched by the South African Council for the Architectural Profession at the event. Of more than 8 800 professional architects, only 21% are women.

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