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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Diligence to be rewarded at the 2015 Spring Graduation

2015-09-15

The hard work of many students finally comes to fruition with this year’s spring graduation ceremonies taking place on Thursday 17 September 2015 on the Bloemfontein Campus.

A total of 124 diplomas, 419 bachelors and 56 honours degrees will be conferred on graduates from all seven faculties of the University of the Free State (UFS). In addition to the 599 conferrals, Professor Jeffrey Sachs, the world-renown American economist, will round out the number to 600 as the recipient of an honorary doctorate.

The Faculty of Economic and Management Sciences wishes to express appreciation for his extensive contribution towards economic, social, and political development across borders with an honorary doctorate in Economics.

Prof Sachs has had a positive impact on global peace and security, climate change, sustainable development, human rights promotion, and governance through various platforms, including being a Special Advisor to United Nations (UN) Secretary-General, Ban Ki-moon, on the Millennium Development Goals (MDG). He also served as the Secretary-General’s MDG Advocate and Commissioner of the International Telecommunication Union (ITU)/United Nations Educational, Scientific and Cultural Organization (UNESCO) Broadband Commission for Development.

In addition, Prof Sachs serves as the Director of the Earth Institute at Columbia University and Director of the UN Sustainable Development Solutions Network. As an author, he has featured three times on the New York Times bestsellers list, and is the co-founder of the Millennium Promise Alliance, and drives the Millennium Villages Project as its Director.

Graduates should expect words of salutation and encouragement from our main speaker, the Vice-Chancellor and Rector of the university, Prof Jonathan Jansen.

Two ceremonies will take place in the Callie Human Centre at 09:00 and 14:00 respectively. Attendees of the afternoon ceremony will witness the conferment of Prof Sach’s degree. There is a live stream option available on the university’s website to individuals who are unable to attend the ceremonies.

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