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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

NSH breaking the cycle of poverty
2015-09-28

In was a joyous occasion for the Hlomuka family when their last-born walked across the stage to receive her degree. Spontaneous ululating sounded from the crowd as Nozipo Hlomuka knelt before the Chancellor of the University of the Free State (UFS), Dr Khotso Mokhele, who conferred her degree.

“At that moment, I thought ‘this is really and finally happening’,” says the young teacher from Qwaqwa, who received a B Ed degree at the spring graduation.

At that moment time stood still for Nozipo, who once believed that, because of financial difficulties, this day would never come.

Across our three campuses, there are many students in similar positions to Nozipo. As many as 60% of students on our campuses are food-insecure, and suffer from hunger. The No Student Hungry Bursary Programme as established in 2011 to provide food-insecure students with a modest food bursary.

In 2014, just when Nozipo thought she could no longer continue studying, she became the recipient of an NSH-bursary.

Although receiving a degree is a huge achievement for Nozipo, her parents, too, were overcome with emotion, to see the first of their five daughters reach this academic milestone. Having only finished grade 8, Mrs Notula Hlomuka, Nozipo’s mother, says it was important for her to see her children finish school, at least. Mrs Hlomuka sold fruit and vegetables which provided the family’s only income.

“It was not always easy. It was never easy. Sometimes, there was no money and not enough to eat, and your children must go to school hungry. We could not afford new clothes for all the children, and the school uniforms were handed down to the younger sibling ending with Nozipo. Those were difficult days. It’s over now. God provided.”


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