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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Lecturer’s debut novel wins ATKV Prize for Fiction
2015-10-14

Dr Francois Smith
Photo: Johan Roux

Kamphoer made its debut on the literary scene just over a year ago, and on 11 September 2015, it was declared the best novel by the Afrikaanse Taal en Kultuurvereniging (ATKV). This is not the first time Kamphoer has been recognised as literary gem. Earlier this year, the novel was shortlisted for the W A Hofmeyr Prize as well as the Huisgenoot Tempo Award.

Dr Francois Smith, the author, joined the University of the Free State (UFS) as a lecturer in the Department of Afrikaans and Dutch, German and French at the beginning of this year. Prior to entering the academic sphere, he dedicated about 11 years of his life to editing for a publishing house. Certainly, helping other people write and produce books thoroughly prepared him for authorship.

For three months, Smith spent eight hours a day creating his award-winning masterpiece. The secret of success lies in the ABC formula. “The ABC for writing is Apply Back to Chair. You have to go and sit down and start typing,” he says.

That is when passion meets imagination, albeit at times, one might also need inspiration. Smith applied this winning formula meticulously, and it has resulted in over 30 000 copies of Kamphoer being sold since July 2014.

He was taken aback by the novel’s warm reception. “I wrote a book, finished it, and knew that it wasn’t bad but I never for one moment imagined that it would be such a big commercial success,” he said.

About Kamphoer

The book which Smith describes as a good but not an easy read about a disturbing subject is the true story of a woman who was brutally raped during the South African War and left for dead.  After the traumatic experience, she dedicates her life to helping others deal with similar ordeals, re-encountering her rapists in the process.

About the award

Kamphoer emerged as an exceptional contribution amongst two other finalists. Kerneels Breytenbach’s Ester as well as Harry Kalmer’s ’n Duisend stories oor Johannesburg were also competing for the prestigious award.


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