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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS casts its net wider for collaborative partner engagement
2015-10-19

Ms Felicia Mabuza-Suttle and Mr Ndaba Ntsele

The office of Institutional Advancement at the University of the Free State hosted an event on 9 October 2015 in Johannesburg, to engage prospective partners and donors, to showcase its various projects and programmes, and to recognise existing donors for their contributions.

The event, titled “Revenge of the Caterpillar”, prompted a discussion on the story of change at the University of the Free State, focusing on transformation as well as new ways of advancing a University amidst recent events.

The programme director, Mr Ndaba Ntsele, CEO and Director of Pamodzi Holdings and member of the UFS Council, introduced the Vice-Chancellor and Rector, Prof Jonathan Jansen, to the audience. Mr Ntsele expressed his deep respect and confidence in the Vice-Chancellor and his leadership of the university.

Professor Jansen launched his new book, Leading for Change: Race, intimacy, and leadership on divided university campuses, which offers theoretical grounds for thinking about, and transforming, leadership and higher education worldwide. In the context of his book, Prof Jansen discussed inter-racial relationships among students at the UFS and their experiences, which mirror race relations in the country among communities that have come out of a long history of oppression, such as slavery and apartheid.

Prof Jansen also spoke of the challenges that have surfaced nationally on racial symbols on university campuses. “At the UFS, we have dealt with issues concerning racial symbolism.  It is important to lead in times of peace, in order to be able to lead in times of trouble,” he said.

A robust discussion followed, on the way forward for transformation at institutions of higher education, and how this affects communities and the nation at large.   The event was attended by representatives of donor and affiliate organisations of the UFS, such the Nedbank Group, The South African Holocaust and Genocide Foundation, and celebrity guests such as Gareth Cliff, Felicia Mabuza-Suttle and Leanne Manas.



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