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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Campus-wide poll to determine preferences among current staff and students for language models
2015-10-28

New dates: Campus-wide poll to determine preferences among current staff and students for language models – 29 October to 4 November 2015


Due to the past week’s national #Feesmustfall student protest action, the language poll has been moved to 29 October 2015-4 November 2015 on all three campuses.

The poll will take place at the following venues from 29 October to 4 November 2015, 08:00-16:30, including the weekend:

Bloemfontein Campus:

Kestell Residence Gazellie
(Map from Main Gate to Kestell Residence: https://www.google.com/maps/d/edit?mid=zpxto53qbJos.kvfli1pCFvWQ&usp=sharing

Fish Tank, SRC Building, Thakaneng Bridge

(Map from Main Gate to the SRC Building: https://www.google.com/maps/d/viewer?mid=zpxto53qbJos.kJMo3STc445g)

Qwaqwa Campus:

VIP Lounge
(Map from the Main Gate to the VIP Lounge: https://www.google.com/maps/d/edit?mid=zpxto53qbJos.ka4YghcxZVxc&usp=sharing)

South Campus:

Conference Hall
(Map from the Main Gate to the Conference Hall:  https://www.google.com/maps/d/edit?mid=zpxto53qbJos.klMitM9RWCnA&usp=sharing)


Online option available:

Go to http://www.ufs.ac.za/language to participate. This URL will be active as from Thursday 29 October at 08:00. Staff to log in with their username and password and students to use their UFS credentials (your username is your student number and your password is the one you use to log in on Blackboard).

Please note that the campus-wide poll is NOT a formal voting process or referendum and will form only one part of many deciding factors that will be referred to the UFS Council on 4 December 2015 for their deliberations regarding the future of the language policy at the UFS. The poll, conducted by the Independent Electoral Commission (IEC), will be indicative of the preferences of staff and students for possible language model options, with specific focus on language of instruction.  

To take part in the polling at the allocated venues, a valid staff or student card must be produced. Polling will take place on the basis of one poll per current staff member/student.

We look forward to your participation in the poll and hereby thank the entire university community for their ongoing interest and responsible engagement with the review process.

For enquiries send an email to language@ufs.ac.za or call +27(0)51 401 3422.


Q & A:


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