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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
UN-recognised scholar awarded the prestigious TRI Annual PhD Award
2015-11-09

Dr Anneli Botha, winner of TRI Award for Best Doctoral Thesis. Photo: Supplied
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Two years after enrolling as a PhD candidate in the University of the Free State’s (UFS) Department of Political Studies and Governance, Dr Anneli Botha was awarded the annual Terrorism Research Initiative (TRI) Award for the 'Best Doctoral Thesis on Terrorism and Counter-Terrorism' (2014).
The TRI PhD award is a prestigious international honour, while terrorism as a scholarly venture remains a concentrated field. Dr Botha, one of the few women in this niche field, has proved to be an excellent asset. Her winning of the prestigious award was announced in its October 2015 issue of Perspectives on Terrorism (PT), a globally-circulated online journal, co-published by the European-based Terrorism Research Initiative and the America-based Center for Terrorism and Security Studies.
Based on the merit and relevance of her outstanding research, the United Nations Development Programme has appointed Dr Botha as a Consultant on Radicalisation. In addition, her PhD is to be published as a book in the United States of America early in 2016. She was appointed as a Research Associate at the University of the Free State at the beginning of this year.
An award-winning search for answers
Her thesis, titled “Radicalisation to Terrorism in Kenya and Uganda: a Political Socialisation Perspective”, tackled East African militancy, from an individualised perspective. Researchers in the past have neglected assessing details of the rebels’ childhoods. Dr Botha’s interviewed about 285 militants and their families. These individuals declared themselves openly as members of al-Shabaab and the Mombasa Republican Council (MRC) in Kenya, and the Allied Democratic Forces (ADF) and the Lord’s Resistance Army (LRA) in Uganda, at the time of the interviews.
Her doctoral dissertation provides significant information about factors that should be considered in the quest to counter and prevent terrorism. Her research shows conclusively that political socialisation begins with the family, and expands through peers, school, media, and earlier political experiences, culminating in the terrorist group.
Outstanding piece of scholarship
Dr Alex Schmid, who is the editor of PT, TRI Award Jury chairman, and one of the most respected experts of terrorism, described Dr Botha’s research as an “outstanding piece of scholarship.”
Dr Botha attributed her success to her supervisors - Professors Theo Neethling and Hussein Solomon - as well as to the people in Kenya and Uganda.