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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Stanford University hosts book launch for UFS Prestige Scholar
2015-12-14

Dr Christian Williams, a member of the Vice-Chancellor’s Prestige Scholars Programme, had his book launched by Stanford University. The book called National Liberation in Postcolonial Southern Africa: A Historical Ethnography of SWAPO’s Exile Camps will be available in South Africa early in 2016. Photo: Sonia Small |
A launch for the much-anticipated book by Dr Christian Williams from the University of the Free State (UFS) was sponsored by the Humanities Center and the Center for African Studies of Stanford University in the USA, among others.
The launch of the book, National Liberation in Postcolonial Southern Africa: A Historical Ethnography of SWAPO’s Exile Camps, coincided with the 40th anniversary of Angola’s independence.
The book was published by Cambridge University Press in September 2015, and the launch at Stanford was on 16 November 2015.
This groundbreaking study, which will be available in South Africa early next year, has already been lauded for its invaluable contribution and the depth of its scholarship. The author is a senior lecturer in the Department of Anthropology of the UFS, and member of the Vice-Chancellor’s Prestige Scholars Programme (PSP). He is a former Fulbright scholar, and holds a doctorate from the University of Michigan in History and Anthropology.
National Liberation in Postcolonial Southern Africa follows members of the South West Africa People's Organization (SWAPO) through three decades of exile in Tanzania, Zambia, and Angola.
It highlights how different Namibians experienced exile, as well as the tensions that developed within SWAPO as Namibians encountered one another while officials asserted their power and protected their interests.
It also follows the return of Namibians who lived in exile to post-colonial Namibia, examining the extent to which divisions and hierarchies that emerged in the camps still continue to shape Namibians today.