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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Water Collection Campaign distributes 3 500 bottles in Free State
2016-02-19

 Description: KL News 2016 02 19 Water Tags: KL News 2016 02 19 Water
The Muslim Students Association (MSA), along with the Gift of the Givers Foundation, collected 3 500 5l bottles of water that was distributed to disadvantaged areas within the Free State. From left is Muhammed Bhamjee, President of MSA, Emily Thomas, project manager for Gift of the Givers Foundation, and Grace Jansen, one of the generous donors. Photo: Charl Devenish.

The Muslim Student Association (MSA) at the University of the Free State (UFS) took it upon themselves to respond to the regional water crisis being experienced in the Free State. Under the leadership of Muhammed Bhamjee, President of MSA, the association started an initiative to collect water for the purpose of distributing it to disadvantaged areas within the Free State.

The drive started out as just a humble request within the student community, but it gained a great deal of attention from staff, departments, and students from the UFS. The response was overwhelming; 3 500 5l bottles of water were donated.

Amongst the donors were the Student Affairs department and Grace Jansen, wife of Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS. Mrs Jansen said it was important for her to make a contribution: “Even though we are receiving, we need to give as well. Wherever there is a need, we need to be involved.” She believes the project has the ability to grow and gain more attention and support. She believes it needs to grow across communities to solve such problems together.

Bhamjee explains that the MSA has had a relationship with Gift of the Givers Foundation, as they have been running the campaign for quite some time. “We just felt that it’s our responsibility to get involved. Even with the little we can do, every bit counts at the end of the day.” He added that there is also a need to support fellow students at the UFS Qwaqwa Campus.

Emily Thomas, project manager for Gift of the Givers Foundation, applauds the MSA initiative, and encourages students to continue collaborating with the foundation to assist with disaster situations.

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