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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Student Bursary Fund Campaign launched: #FundAFuture and make a difference
2016-04-25

“The single most important investment any country can make is in its people.” – National Development Plan 2030
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Video
Student Bursary Fund Campaign booklet (pdf)
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South Africa’s National Development Plan states that universities play a key role in developing our nation. The cost of higher education, though, hinders most of our youth from transcending their circumstances.
In order to help increase the amount of lives transformed through higher education, the University of the Free State (UFS) launched the nation-wide Student Bursary Fund Campaign on Thursday 3 March 2016 in Cape Town.
“I believe the best way to break the cycle of poverty in South African families is to ensure that talented first-generation students gain access to high-quality university degree training,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
Student Bursary Fund Campaign
The campaign aims to raise R100 m to fund talented, deserving students who do not have the financial means to obtain a university degree.
“Championing the Student Bursary Fund Campaign,” Prof Jansen says,“is not only a professional quest, but a deeply personal one for me. The university and I cannot do this alone, though. We need your support and generosity to change the landscape of our youth’s future.”
Your support is crucial
Can your contribution make a difference in a country – a world – filled with need? The answer resonates in the life of each student that has obtained a degree by means of funding.
The impact of your financial support reaches far beyond its monetary value. It pulls families from poverty. It sends forth experts and visionaries into the world. It sets in motion a culture of giving.
It irrevocably changes the futures of individuals, of communities, and ultimately of our country.
Contributions
Each contribution will bring us closer to our goal of R100 m.
Contributions can be deposited into the following account:
ABSA
Account number: 157 085 0721
Branch code: 632 005
Branch name: Business Bank - Bloemfontein
Swift code: ABSAZAJJ
For enquiries or further information:
T: +27(0)51 401 3966 | E: FundAFuture@ufs.ac.za | www.ufs.ac.za