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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Leading African Studies scholar to represent UFS as research fellow at Leiden University
2016-03-10

Dr Stephanie Cawood to devote three months at the African Studies Centre Leiden as a visiting research fellow to further her research on the rhetorical imprint of Nelson Mandela. Photo: Supplied |
Dr Stephanie Cawood, Programme Director and Senior Lecturer at the University of the Free State (UFS) Centre for Africa Studies has been offered a visiting research fellowship to the African Studies Centre Leiden (ASCL) at Leiden University in the Netherlands. The ASCL is entirely devoted to the study of Africa transcending multiple faculties and is known for its extensive library.
As a visiting research fellow from April to June 2016, Dr Cawood looks forward to expanding her network as well as intellectual horizons with the broad spectrum of knowledge archived by the ASCL. “Working so closely with the scholars at the African Studies Centre Leiden will enrich my research and broaden my international footprint as a scholar,” Dr Cawood says.
Her research at ASCL follows on her doctoral research on the former president of South Africa, Nelson Mandela’s rhetorical imprint, and will explore the conceptual, cultural, ideological and historical influences that shaped the thought and rhetoric of Nelson Mandela. She is particularly interested in studying the intertextual dynamics in Mandela’s rhetoric with historical figures such as Jawarharlal Nehru, Martin Luther King Jr and Winston Churchill.
According to Dr Cawood, this research “will deepen the understanding of Nelson Mandela’s rhetorical journey from struggle to liberation and unpack the various influences that made him the political figure he ultimately became.”
During her tenure at Leiden University, Dr Cawood will prepare a manuscript to be published by the ASCL as a working paper and also present seminars.