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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

School of Medicine White Coat ceremony embraces first-years into the fold
2016-03-17

Description: School of Medicine White Coat ceremony  Tags: School of Medicine White Coat ceremony

From the left are first-year UFS medical students Liandri Van Zyl, Lane Halberg, Wisani Baloyi, and Neve Steenbeek at the annual White Coat ceremony, wearing their white coats for the first time.

“Life isn’t about yourself. It’s about what you can pour into the lives of others.” The first-year medical students will not soon forget Dr Lynette van der Merwe’s words during their recent White Coat ceremony. Dr Van der Merwe is the Programme Director of the MBChB undergraduate program at the University of the Free State (UFS) School of Medicine.

The annual White Coat ceremony is a tradition at the school to welcome first-year students to the world of medicine. As an official initiation into this new world, students are allowed to put on their white coats for the first time. During the ceremony, representatives from the Medical Students Association contributed to the significance of the event by reading a declaration of intent regarding professional behaviour for all medical students.

Dr Wayne Marais, Head of the UFS Department of Ophthalmology, was the guest speaker, sharing his vivid memories of being the first black student to study Medicine at the UFS in 1987. Prof Marais encouraged students to embrace their failures and successes, and to ultimately stay true to themselves – both personally and professionally.

Second-year medical students were at hand to offer advice and support. In addition to offering encouragement, they also assured the newcomers that there is a life outside of their books as well.

The entire ceremony not only served to welcome the first-years into the fold, but also unite them in a common purpose towards helping others in future.

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