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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Book Prize for Distinguished Scholarship awarded to Dr Christian Williams
2016-03-24

Description: Dr Christian Williams Tags: Dr Christian Williams

Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State and Dr Christian Williams, senior lecturer at the UFS Department of Anthropology.
Photo: Johan Roux

When Dr Christian Williams moved from the United States to Namibia in January 2000 as part of the WorldTeach volunteer programme for teachers, he had not anticipated an award-winning piece of scholarship in his future. It was during these visits to Namibia, though, that the seeds for his highly-acclaimed book were sewn.

While volunteering at the St. Therese Secondary School in Tses at that time, Dr Williams – now a senior lecturer at the University of the Free State (UFS) Department of Anthropology – became acquainted with some of the school’s alumni. The stories these individuals started sharing with him soon revealed personal histories of exile and violence by fellow SWAPO (South West Africa People’s Organization) members.

These experiences ultimately resulted in Dr Williams’ book, National liberation in postcolonial southern Africa: a historical ethnography of SWAPO’s exile camps, published last year. Due to the book’s literary impact, the university awarded Dr Williams the UFS Book Prize for Distinguished Scholarship on Friday 19 February 2016. Dr Williams is the second academic to be awarded this prize.

Politics of the past


In the 1960s, Namibians mobilised and retaliated against colonial rule under the liberation movement known as SWAPO. This created political tension which resulted in the flight of many SWAPO members to exile camps administered by the party.

“Over its three decades in exile, SWAPO was responsible for the welfare of roughly 60 000 Namibians. This was about 4% of the total Namibian population at independence – most of whom lived in camps,” says Dr Williams. The research originally used as a basis for his doctoral thesis was subsequently developed into this prize-winning book.

Advancing the Human Project

“It’s an honour to receive recognition from the university; it means that they value the kind of work that I am doing. I think it’s great for universities to have such prizes,” Dr Williams says.

Supporting the UFS Human Project, Dr Williams will donate a portion of the R25 000 prize money towards the UFS Student Bursary Fund Campaign, as well as the school in Namibia.The rest will subsidise the purchase of the book for distribution to libraries and as gifts.

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